If the book doesn't have a good cover...

"If a book doesn't have a good cover it will stay on the shelf."

Label artist Nate Dyer

A librarian told me that recently when we were discussing beer packaging. Like it or not labels play a big role in our decision to buy, well, pretty much anything. If you put a great beer in a terrible package it's not going to sell (as much). And similarly if you put a mediocre beer in a great package, it will fly off the shelves (at least at first). I don't think this is necessarily a good or bad thing but rather 

I recently tried Left Hand's Fade to Black (because of the label) and was happy to discover that it is one of those rare--and wonderful--examples of...